We are one of the largest cross-border e-commerce companies in China focusing on the sale of apparel and footwear products through third-party e-commerce platforms. According to Frost & Sullivan, we ranked third in terms of GMV of apparel and footwear products sold through third-party e-commerce platforms in 2021. In addition, we ranked first in terms of GMV generated through North America among all platform-based sellers in China’s crossborder e-commerce export B2C apparel and footwear market in 2021. In recognition of our outstanding performance, we have been awarded the “Best Cross-border E-commerce Brand Award (最佳跨境電商品牌獎)” for seven consecutive years since 2016.

Since our inception in 2011, we have been primarily focusing on the sale of a wide range of self-designed apparel, footwear, and other products worldwide. We primarily design products and procure products manufactured on OEM basis from selected OEM suppliers, and subsequently sell such products to end-customers globally through a combination of third-party e-commerce platforms and our self-operated online stores. Our products are delivered to end-customers either by third-party logistics service providers or through fulfillment services provided by third-party e-commerce platforms.

Leveraging our fully integrated and efficient supply chain, we are able to provide our customers with fashion apparel and footwear products at competitive price. Our products are sold through major third-party e-commerce platforms and our self-operated online stores.