Business development
Focus on the omni channel e-commerce sales of self-designed fashion clothing
and footwear products

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Business
Business model
Since our inception in 2011, we have been primarily focusing on the sale of a wide range of self-designed apparel, footwear, and other products worldwide. Leveraging our fully integrated and efficient supply chain, we are able to provide our customers with fashion apparel and footwear products at competitive price. Our products are sold through major third-party e-commerce platforms and our self-operated online stores to end-customers located in over 80% of the countries and regions globally, including among others, United States, Germany and France
  • AOmni channel e-commerce sales channels

    We primarily focus on the omnichannel e-commerce sales of self-designed fashion apparel and footwear products. In the operation of third party platforms and self-operated online stores, we realize one-stop commodity publishing, testing, precise promotion, inventory allocation and intelligent customer service through the self-developed digital operation system, which maximizes customer satisfaction while improving operational efficiency.

  • BData driven design

    In order to grasp the market growth trend and integrate relevant fashion elements into new product design, we conduct market research and deep insight into sales data and consumer preferences on different platforms. And through the intelligent selection and design assistance system to achieve rapid design. We are able to complete the design and trial  production in seven days in the shortest case, and deliver to our customers in 15 days.

  • CDigital Supply Chain Management

    We has built a powerful digital supply chain system, and cooperated with various suppliers to realize data-driven and highly automated circulation of core business from sales plan to stock preparation, from inventory center to logistics distribution, from upstream procurement to downstream fulfillment. And real-time analysis of sales and inventory movement, optimize our inventory management level and strive to achieve high efficiency with low risk.

COMPETITIVE EDGE
competitive edge
  • we are one of the largest cross-border e-commerce companies in China focusing on the sale of apparel and footwear products through third-party e-commerce platforms, ranking first in terms of GMV of apparel and footwear products sold in North America through third-party e-commerce platforms;

  •  we have a strong design team with extensive experience in designing with the support of our extensive database and big data analysis, and the capability to quickly identify fashion trend and address customers’ evolving needs;

  • we have extensive experience in the digital management and integration of supply chain, thereby holding leading position in the industry;

  • we have strong self-owned brands and extraordinary branding cultivation capability;

  • we have effective e-commerce operating capabilities;

  • we are led by an experienced and visionary management team

Global
Global layout

Since our inception in 2011, we have been primarily focusing on the sale of a wide range of self-designed apparel, footwear, and other products worldwide. Leveraging our fully integrated and efficient supply chain, we are able to provide our customers with fashion apparel and footwear products at competitive price. Our products are sold through major third-party e-commerce platforms and our self-operated online stores to end-customers located in over 80% of the countries and regions globally, including among others, United States, Germany and France.

DEVELOPMENT STRATEGY
development strategy
Continue to integrate supply chain resources, improve operation efficiency and preliminarily realize global layout

We plan to continuously optimize our digital supply chain and develop supplier management system to improve our operation efficiency. For example, we will provide suppliers with our raw material requirements, procurement plans and supplier ratings. Through this information, our suppliers can effectively accept our orders. We can also monitor our inventory to maintain it at a reasonable level. We will establish and further improve our digital sales and marketing system, which integrates our historical operation data and provides suggestions for each operation stage from product, development, order delivery to inventory management. In addition, we plan to further shorten the time for starting product trial production and market acceptance test, so as to more effectively meet the changing needs of customers.

We endeavor to become a world renowned e-commerce fashion brand to meet our global customers' sartorial demands and needs promptly and seamlessly.