Investor relations

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The board consists of seven Directors, including three executive Directors, one non-executive Director and three independent non-executive Directors. The Directors are elected for a term of three years and are subject to re-election.


  1. Hua bingru

    Hua bingru

    Founder, Executive Director, Chairman and Chief Executive Officer

    Mr. Hua Bingru is primarily responsible for formulating the overall corporate and business strategies and overseeing the management and operation of our Group. Mr. Hua graduated with a bachelor's degree in electronic science and technology from Chaohu University in July 2011. He was elected as a committee member of the First Chinese People's Political Consultative Conference of Linping District, Hangzhou on June 2021. He was awarded as the Top 10 Pioneer Youth in Hangzhou in 2019 by the Hangzhou Enterprise Brand Development Promotion Association. He founded our Group in April 2011 and has been the chairman of the board and the general manager of Zhejiang Zibuyu since then. He has more than ten years of e-commerce industry experience and obtained an in-depth understanding of the industry the Group operates. Mr. Hua was appointed as a Director of our Company on August 6, 2018 and was re-designated as our executive Director on June 18, 2021.

  2. Wang Weiping

    Wang Weiping

    Executive Directors and Vice President

    Mr. Wang Weiping is primarily responsible for overseeing the management of supply chain business of our Group. Mr. Wang graduated with a college degree in marketing and planning from Anhui Wenda University of Information Engineering in July 2009. He has been with our Group for more than eight years, during which time he has gained the industry knowledge and experience to effectively manage the business of our Group. He joined our Group in April 2013 and has been a vice president and a director of Zhejiang Zibuyu since April 2013 and February 2018, respectively, focusing on the management of the design, pricing and distribution of our products and overseeing the products quality. Mr. Wang was appointed as a Director of our Company on January 3, 2019 and was re-designated as our executive Director on June 18, 2021.

     

  3. Dong Zhenguo

    Dong Zhenguo

    Executive Directors and Vice President

    Mr. Dong Zhenguo is primarily responsible for overseeing the management of self-operated online stores business of our Group. Mr. Dong graduated with a bachelor's degree in bioscience from Anhui University in July 2010 and graduated with a master's degree in phytology from the Institute of Botany, Jiangsu Province and Chinese Academy of Sciences in July 2013. Mr. Dong has more than eight years of experience in sales and marketing and business management. He joined Zhejiang Zibuyu in June 2013 and served as its sales director until December 2018. He subsequently served as the general manager of Hangzhou Xingzezhi since November 2018, primarily in charge of the self-operated online stores business. Mr. Dong was appointed as a Director of our Company on June 7, 2021 and was re-designated as our executive Director on June 18, 2021.

Committees under the board of directors
  • 01
    Audit and risk management committee
    It consists of three members, namely Mr. Yu Kefei, Mr. Shen Tianfeng and Doctor Lau Kin Shing Charles. Mr. Yu Kefei has been appointed chairman of the audit and risk management committee with appropriate
  • 02
    Remuneration Committee
    It consists of three members, namely Mr. Yu Kefei, Mr. Shen Tianfeng and Doctor Lau Kin Shing Charles. Mr. Shen Tianfeng has been appointed chairman of the Remuneration Committee.
  • 03
    Nomination Committee
    It consists of four members, namely Mr. Lau Kin Shing Charles, Mr. Hua bingru, Mr. Yu Kefei and Mr. Shen Tianfeng. Doctor Lau Kin Shing Charles has been appointed chairman of the nomination committee.

We endeavor to become a world renowned e-commerce fashion brand to meet our global customers' sartorial demands and needs promptly and seamlessly.