About us
Focus on selling clothing and footwear products through the third-party e-commerce platform

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Hua bingru
Founder, Executive Director, Chairman and Chief Executive Officer

Mr. Hua Bingru is primarily responsible for formulating the overall corporate and business strategies and overseeing the management and operation of our Group. Mr. Hua graduated with a bachelor's degree in electronic science and technology from Chaohu University in July 2011. He was elected as a committee member of the First Chinese People's Political Consultative Conference of Linping District, Hangzhou on June 2021. He was awarded as the Top 10 Pioneer Youth in Hangzhou in 2019 by the Hangzhou Enterprise Brand Development Promotion Association. He founded our Group in April 2011 and has been the chairman of the board and the general manager of Zhejiang Zibuyu since then. He has more than ten years of e-commerce industry experience and obtained an in-depth understanding of the industry the Group operates. Mr. Hua was appointed as a Director of our Company on August 6, 2018 and was re-designated as our executive Director on June 18, 2021.

We endeavor to become a world renowned e-commerce fashion brand to meet our global customers' sartorial demands and needs promptly and seamlessly.