Since the fourth quarter, cross-border e-commerce has flourished and become a clear stream in the global economic recovery. As global shipping prices return to normal levels, interest rate hikes in the United States slow down, Europe and the United States usher in an intensive shopping season, the market environment for the cross-border e-commerce has become more favorable. Many consumers are turning to online shopping in search of better prices and a more convenient shopping experience. This has made the development of cross-border e-commerce industry more rapid, and injected new impetus to the growth of the global economy and China's cross-border e-commerce market.

Cross-border e-commerce is on the rise, and Chinese overseas sellers are touted

Benefiting from the continuous improvement of digital technology, logistics networks and sales channels, the global cross-border e-commerce market is growing rapidly. Among them, the United States as the main battlefield of global cross-border e-commerce, is attracting the attention of global capital.

From the record, online sales of the "Black Friday" shopping festival reached $9.8 billion (approximately 70 billion yuan) in the single day in the United States, to the "Cyber Monday" online sales exceeded $12 billion. Among them, Amazon is still the most beneficial e-commerce platform. Amazon said that during the "Black Friday" to "Cyber Monday" shopping event (November 17 - November 27), consumers around the world bought more than 1 billion items on Amazon, including more than 500 million items sold by third-party sellers in the United States. More importantly, the current inventory of apparel and fabrics in the United States has fallen to the level of the first quarter of 2022, which is expected to bring the demand for replenishment of inventory, which is good for the export of textile and apparel industry.

This long-lost lively scene and many favorable factors superposition, making many investment institutions to the cross-border e-commerce market with a positive and optimistic attitude. According to Adobe Analytics forecasts, this year's "Black Friday" shopping season in the United States online shopping sales will reach 221.8 billion dollars; Deloitte also predicts that 2023 year-end holiday season e-commerce channel sales will achieve 10.3% to 12.8% yoy growth, reaching 278 billion to 284 billion US dollars.

In this context, cross-border e-commerce enterprises have become the focus of the market, and Zibuyu is no exception. The reason why the company can get such favor is mainly because it has a high appeal in the field of cross-border e-commerce in North America. According to Frost and Sullivan statistics, in terms of GMV in 2021, Zibuyu is ranked first in the North American market and third in the global market among all the sellers of apparel and footwear in China. At Amazon in particular, Zibuyu has established a significant leadership.

The ability to respond to the market is prominent, and the organization is adjusted or achieved

In terms of user portrait analysis and explosive product output, the intelligent product design system supported by big data and AI capabilities supports designers to carry out new product development and design by using extensive access to omni-channel consumer data, in-depth mining of user preferences and fashion trends, explosive deconstruction, intelligent category and single product recommendation capabilities, and improves product development efficiency and success rate.

At the same time, in order to meet the global consumer demand for high-quality, personalized fashion needs, the company has set up a high-end brand designer team since the second half of 2023, and is currently actively developing products, women's and men's categories will be involved. Through the creation of high-end brand routes, and the company's existing product lines to form a differentiated approach to further optimize the product brand matrix.

In terms of operational efficiency, we provide one-stop digital operation services for products management, advertising, inventory allocation, marketing and other daily operations, and began to introduce AI technologies such as ChatGPT, which greatly improved operational efficiency and ROI, so that product and marketing planning can reach targeted customers faster and more accurately.

In the supply chain management system construction, the new commodity planning, overseas warehouse management and other core modules, and upgrade the ERP system to meet the company's management needs for multi-platform operation, multi-brand rapid response, and gradually realize the online management and automatic control capabilities of the whole supply chain management process.

Indeed, the comprehensive improvement of digital capabilities has enabled the company to achieve one-stop coverage from the aspects of user portrait analysis, product development and design, supply chain, brand portfolio and hot-selling product incubation, operation management and etc., and then create a full chain closed-loop service model, so that it has a more leading market response ability. Meanwhile, the organizational structure can be adjusted to achieve more efficient and seamless operations.

To sum up:

Before the arrival of "Black Friday and Cyber Monday", at September 15th the company launched the equity incentive plan to retain and attract outstanding talents in the industry to improve the construction of talent echelons, fully mobilize the enthusiasm of employees at all levels of the company, and highlight the company's confidence in performance. Therefore, under the resonance of equity incentives and go forward without any burdens, the company is expected to grab more cross-border e-commerce incremental shares.